CASTROL: one of the best oil makers

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Most major petroleum product manufacturers, engine oils among them, put particular focus during production on extracting the raw material — crude oil. That said, the range of products made from oil is usually quite broad across most companies. Owners of both a Lada Kalina and an Audi S6 will find everything in a big company's product line, from engine oil right down to car air fresheners. But what sets CASTROL apart is its narrower specialisation — lubricants exclusively.

Another distinguishing trait of this company is its close attention to new technologies and how widely it rolls them out. Every innovation has to meet drivers' high standards in its own right and keep pace with car manufacturing. For example, not so long ago, as soon as the new Lexus RX 350 hit the market, a CASTROL oil aimed squarely at that new car's potential buyer went on sale right alongside it. How, you ask? Partly a well-built advertising campaign, and partly an attractive balance of quality and price, meant that the potential consumer inevitably noticed the new CASTROL product and rated it fairly. The simple fact that this company is now the official oil supplier for the global BMW group says a lot.

As for pricing policy, CASTROL makes oils for every category of car, from the entry-level segment right up to elite, exclusive models. In Russia, CASTROL products are represented across every price bracket except the very lowest, intended for older, undemanding cars. In other words, CASTROL's Russian dealers bet from the start on owners of fairly expensive cars. But entering the Russian car market brought the company an unpleasant surprise — counterfeiting of its products, and on a huge scale at that. This issue is highly relevant, since it seriously affects quality and does substantial damage to CASTROL's profits. The company warns that using counterfeit lubricants can lead to serious engine failure.

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